If I was looking to fill my creative arts academy, I think I might try this approach too. Instead of vying for the “low hanging fruit” – you know, the students who are already somewhat creative, remixing memes on 4chan and scrapbooking in their spare time – I might make my school more appealing for those people who know nothing about fonts, colors and composition and give them hope that my school is a safe haven for them to become creative. As the University for the Creative Arts have done in posters all across London’s underground.
One of the interesting things I stumbled upon along my ’round the world journey was an evening called House of Genius. It’s essentially three hours where anonymity and diversity of perspectives converge all in the service of fostering start-ups.
I found it fascinating.
So I’m bringing the concept to Amsterdam.
Our first session will be held on Monday, February 11, at the Pakhuis de Zwijger (very generous of them to host us!) Have a look of this video from New York to get a taste of what it’s like. Then visit the site to see if there’s a House of Genius in your city and apply to attend. (You must apply and have a ticket to attend.)
Our first session is also being sponsored by Petminds.
Have a peak into the time I spent in Seattle working at a very different little consultancy called Sticks with Kevin May. I love how he has collected smart people with a breadth of expertise and pulls together small salons of 4 or 5 to push a problem forward in a couple of hours. I had the chance to participate in 5 or 6 and we got to new questions and ideas far faster than we ever would have staring at our screens for days. Plus it was a real pleasure to work this way.