I’ve been really busy with work and I’ve finally finished the planner survey results. It’s a modern miracle and it’s not even Christmas.

I am hitting send on the A through J emails because I can only send 500 emails per day through gmail. But if you stumble across here, you can see it too.

16 thoughts on “Hallelujah

  1. Great stuff as always Heather. Thanks for putting so much time and effort into this.

    I noticed that “years in planning” dropped from 3.2 in ’05, to 2.9 in in ’06, to 2.6 in ’05 among “planners”… but that it rose from 5.3 to 5.9 to 6.0 among “senior planners.”

    Are these changes significant?

    If so it would seem to suggest that people are being promoted from jr planner to planner faster, but from planner to sr. planner slower. All resulting in an average of 1 year longer stints as “account planners.”

    Any thoughts on whether, or why, this may be the case?

  2. Hey man! Thanks for that. When I answered the survey I though it wasn`t going to be very usefull and interesting for brazilian guys like me, but naw I saw the result… Very nice work. Congrats!

  3. On the topic of years in planning and whether people are getting promoted faster or slower now than a few years ago – I think it’s simply a function of getting closer to what the actual years of experience are at those levels because the cell sizes are just now getting around 100 or a little more.

  4. Hi Heather!
    Thank you for this very insightful information!
    I was wondering, do the assistant planner salary averages include overtime?

  5. Heather-

    Just saw the Account Planing Survey Results for 2008. I have an ongoing discussion with colleagues about gender equality in the workplace and the finding you mentioned about income disparities caught my attention. I was wondering if/how much the results are affected by the inclusion of sample from other nations (42%). Certainly, some nations would have greater equity in this area than the US but I would imagine that there would also be a number with less gender equity. Thoughts on this?



  6. hey Heather,

    just got marked this survey by one of the planners in jap. Great stuff. Can i get a copy of the 2007 survey?

  7. checking your results out a bit late on Slideshare, but one slide in particular caught my eye. in the slide where you categorize education and experience:

    1) i was surprised that planners who have gone to Bootcamp earn the most.

    2) actually, i’m surprised that there was such a huge gap between Bootcamp/M.A. and B.A. holders

    * Did you find any reasons why there is such a difference, or why the Bootcamp planners earn more than the M.A. group?

    I went to Miami Ad School’s Bootcamp for Account Planners and am still looking for a place that will fully utilize and welcome my thinking and experience. Fortunately, my current employer allows me to use some ‘plannerly’ skills here and there, so that’s a positive to my still-looking status.

    Let me know if you’ve got any other related info that you didn’t already include in the report. Thanks!

  8. In response to Shawn O: The slide on gender and salaries is in the US section (page 26) so those numbers are only among US planners.

    In response to Courtney: Having taught at Miami Ad School and having received an MA from The University of Texas’ ad program, I have a couple of thoughts on why Asst. and Planner levels score more money. MAS exposes students to a lot of agencies. They have planners from many agencies coming in to guest teach. UT taught through book reading, discussion and projects and the professor of planning I had 8 years ago had been a head of planning in an agency, but there was little exposure to the wide world of agencies. So much of landing a job is visibility. I also think having a book that shows you can think through a problem, do a little research and come up with a strategy will set you apart in an interview. MAS makes students do this. I did this on my own because I wanted a job, but it wasn’t a requirement for any class.

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