And study the effect of Michael Jackson music being played in stores on purchase behavior? I think this factor alone will pull us out of recession. I hate shopping in Amsterdam because the stores aren’t open after work or on Sunday (generally) so every Saturday is like being in a Wal-Mart the day after Thanksgiving. And yet, even I linger when I hear a little MJ in the air. I didn’t notice it at first, but now it’s just too obvious that I’m being manipulated.