I think you all know I’m up to my elbows in planner survey data. And as I look through this stuff, some of it makes its way into the report and some is just semi-interesting and gets edited out.
But one thing struck me today because I was recently in Romania presenting at a conference and conducting a workshop. In some ways the workshop was a therapy session talking about how different things are based on my experience between the US/Europe and their experiences working in Romania. They talked about how client budgets are smaller, digital is nothing more than banners and very little of that even. Plus most of the planners there are in the 24-30 age range. It just seems like it’s growing and becoming established. But that’s not how they think of themselves. See here: