The Planner Survey 2011

I’ve been quiet most of the summer working on this year’s planner survey. And the release day has finally arrived!

It’s a huge effort, not just for me, but my team and the group of planners who I inflict the non-sensical early drafts upon. Please know that your contributions are appreciated.

Now it’s time to download and have a little read. We all love to know your thoughts and comments so please leave some here. They often inspire additional analysis and future posts and discussion. You can also email us your questions and comments.

So I’ll get out of the way and let the report do the talking. As always, thank you for playing.

And the appendices:


I wanted to share a new business with you all that my dear friend Heather Sullivan has started. Heather is a producer (full disclosure: I worked with her at Tribal and then made her come work at the pond with me again because she’s excellent) so it’s inspiring to see how she’s put her know-how from what we do day to day into starting her own business.

I think it’s an example of a business that was formed from a simple insight: people buy Groupons and the like and then don’t redeem them. And on the flip side, when the deals come out, they are only available for 24 hours so sometimes you let them slip by because you aren’t sure if you’ll use them.

DealSellers is a really user-friendly site that has created a marketplace for daily deals. You can unload those pole dancing lessons that you’re too scared to use. Or you can buy a deal for a restaurant and use it tonight.

Buying and posting deals is free. When you sell a deal, they charge a small fee of the sale price to keep the lights on.

It’s only available in the Netherlands for now, but the plan is to roll it out in different countries soon.

“The world needs dreamers and the world needs doers, but most of all the world needs dreamers who do.” – Sarah Ban Breathnach

Hire this guy: Jared Adler

I haven’t done this in a while, but I feel compelled to share with you the latest initiate to the planning tribe: Jared Adler. Jared came recommended to me by a former managing director of mine who had him as a student. I spoke with him on skype and now am cursing the labor laws in Holland because there is no way I can hire him without an EU passport.

So my loss is your gain. He’s visiting Boston and New York at the moment, so contact him for that junior planner spot you need to fill. He’s @jaredadler on the twitter. And here’s his perfectly written cover note and CV.