I wanted to share a new business with you all that my dear friend Heather Sullivan has started. Heather is a producer (full disclosure: I worked with her at Tribal and then made her come work at the pond with me again because she’s excellent) so it’s inspiring to see how she’s put her know-how from what we do day to day into starting her own business.

I think it’s an example of a business that was formed from a simple insight: people buy Groupons and the like and then don’t redeem them. And on the flip side, when the deals come out, they are only available for 24 hours so sometimes you let them slip by because you aren’t sure if you’ll use them.

DealSellers is a really user-friendly site that has created a marketplace for daily deals. You can unload those pole dancing lessons that you’re too scared to use. Or you can buy a deal for a restaurant and use it tonight.

Buying and posting deals is free. When you sell a deal, they charge a small fee of the sale price to keep the lights on.

It’s only available in the Netherlands for now, but the plan is to roll it out in different countries soon.

“The world needs dreamers and the world needs doers, but most of all the world needs dreamers who do.” – Sarah Ban Breathnach

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