I haven’t made time to blog in quite some time. I’ve been putting all of my energy into my new role at CP+B Miami, getting married to my Dutch guy (in the office over Google Hangout no less), getting him a greencard, finding a place to live and oh, yeah, working on my book.
A lot of people I’ve spoken with were surprised I came back to the US. I was too to be honest. This has been a year of doing things I have once said I’d never do again: getting married, moving back to the US, buying Crocks… Ok, there’s no excuse for that last one. But in my defense, they aren’t the clogs and they’re really comfortable. Yes I hear myself. Moving on.
I came back for several reasons and I thought you might be interested to know about them.
The Creatives are back in Miami
Lots of people don’t know that CPB has 34 creatives and 4 COGS (strategists) in the Miami office. And we are lead by Bob Winter, our ECD, one of the nicest, cleverest bastards I’ve ever worked with. My interview with Bob sealed the deal for sure because there is so much potential in this office and I want to be a part of it.
There is a little magic in these halls. CP+B has won the most Grand Prix at Cannes since 2001.
And that’s because this place evolves and moves on and doesn’t rest on laurels. The talent is broad and deep: I get to work with top UX, creative tech, and product innovation people. And when the people who do that invite you into their club it feels pretty fucking awesome and makes you feel like you can do anything. The Miami office is our Graceland where it all began.
There are advantages to working in the US
If you didn’t know, I spent a year researching a book. I lived in the homes of and went to work with 9 incredible strategists across Asia, Europe and the US. Plus I interviewed a number of other folks in Austrailia, South America and South Africa. I’m confident in saying the bigger budgets and faster production timelines happen in the US compared to the rest of the world. And I enjoy that combination. Sure, “We need you to go to Milan on Tuesday” has been replaced with “We need you to go to Milwaukee on Tuesday.” But the tradeoff is I am working with the largest, smartest collective of people in this business moving at a pace I find stimulating.
If I’m going to live in a country that’s familiar, I’d rather be in the capital of South America where I can have sand between my toes on demand and direct flights to every SCUBA destination on my wish list. I’d rather be eating empanadas, sipping cortaditos (Cuban coffee + milk), and perfecting my Spanish while I strategize. And I love how bike friendly South Beach is. My time in Holland taught me I can cycle in heels. Come down and we’ll pop from one place to the next on bikes with the moon peering out from palm fronds.
If this sounds good to you, we’re growing and hiring like mad. Feel free to email me your resume if you’re already legally able to work in the US (not the right time of year for new visas, I’m afraid.) We have an Associate Director and and a Senior Cog (posting soon) gigs we are looking to fill.